About Us


“Since the inception of this idea, it has been my goal to build an inclusive, affordable and ethical company based on values of trust, transparency, sustainability and a sense of purpose in what we offer We make products that work”

– Sulakshana Reddy, Founder

The company was founded by I, Sulakshana Reddy, who is a mother first and an entrepreneur next. That gives us the credibility to not only look at the company from a business perspective but from a mother’s point of view. I am a mompreneur / pharmacist. I am a gold medalist from Osmania University and that gives me a complete understanding of what I am doing and what my products are made of and as a mother what I definitely don’t want in the products.

When we returned from the USA with my son, it was pretty difficult for me to get used to Indian standards of baby care products. For the first few years I managed to import products from the USA, but then I thought there has to be a solution to this. It should not be so difficult to get access to safe products. In this fast paced life, even though as a mother you see some hiccups in your day-to-day activities, you ignore and adjust. You forget to pause and take action. And that pause has happened to me in a pandemic. That made me wear my mompreneur hat and pushed me to invent my products blending with Indian Ayurvedic culture into my formulations.

That’s when ShuShu Babies was born to make a difference in how we handle baby care products.

About ShuShu Babies

“Natural Babies are Happy Babies”

What We Believe

At ShuShu Babies we believe in Nurture with Nature. We believe that a happy, healthy life should be a right and not a privilege and so we make sure to be affordable. We know that everything you put on , in and around your body matters. A lot. That’s why we hold ourselves responsible to transparency and safety standards approved by Government and Trusted Organizations. Our ShuShu Babies natural products are made with simple, clean ingredients that are trusted to be safe when coming in contact with our little humans. Our products are inspired by Ayurveda that blends with modern living.

Who We Are

ShuShu Babies is created to deliver goodness with love. We’re a wellness brand empowering people to live happy, healthy lives. And we’re also people, just like you. When our founder couldn’t find one brand to trust for all her everyday needs, she had to create it. And she knew that there had to be others out there looking for safe products, simple solutions and clear information about their choices, just like her. If you want trusted, effective and safe products for your loved ones then you are at the right place.

We are proud for

Our products are not only safe for our children but also safer for the environment. Our packaging is Biodegradable and causes no harm to our environment as we believe in leaving the world better than we found it.

We care about our little ones and the planet.

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